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The coach answers what is knowable from the record and hands off everything about site, price or schedule. Its refusal is the design — and the paid tier is not a faster path to the builder, it is a filter in front of him.

1 · The door
Two things behind it and one of them is a list. What to ask this week is the half nobody expects, and it is what turns a coach into something with a use on a quiet Tuesday.
It opens with what it does not know

I don't know what happened on site today. First sentence, before the invitation. A coach that leads with its capabilities gets asked the one class of question it will be wrong about, and being wrong once here costs more than never being asked.

And an answer gets filed against the decision

Which is the half that survives a text thread. A reply in a message list is gone in a week; a reply on the counter material is still there when somebody asks in a year why the slab was chosen.

2 · The refusal, which is the design
Two questions. It answers the first from the record and refuses the second outright — and the refusal is the more valuable of the two answers.
What did we say the cabinet allowance was?
$18,000, in the allowance schedule attached to your contract. Reed Millwork quoted $21,400 on 14 May, which is where the $3,400 on your money screen comes from.
Can Dave still get the cabinets in if we decide next week?
I don't know, and I'm not going to guess.

What I can tell you is that the lead time is ten weeks and the set is booked for 8-12 June. Whether the shop can hold a slot, and what that costs, is his to answer.

This is one to send him.
Send it to Dave

He gets your question and what I already told you, so he isn't starting cold.

Ask Dave
The coach answers from the record and hands off the rest

Plans, contract, allowances, everything already picked — that is a lot, and it is exactly the set of questions worth not spending a builder's time on. Site, price and schedule are his, and the boundary is not negotiable per question.

It never speaks for him and never commits him

Not Dave can probably do that, not he usually charges around. A coach that guesses at a builder's answer creates an expectation the builder then has to talk somebody out of, which is worse for both of them than a refusal.

And it never infers his margin

On fixed price the margin is his and may not be reconstructed on her screens. The coach holds the contract and the committed figure, which is precisely the pair a subtraction would use — so the rule has to be stated where the arithmetic is possible.

3 · His answer, filed
The half that survives. His reply is not a message in a thread — it is a paragraph the decision grew, and the decision goes to replaced rather than superseded.
Replaced, not superseded

A newer version of the decision arrived carrying his answer. That is not a dead link — it is a decision that grew a paragraph. Rendering it as superseded would tell somebody their own live decision had been invalidated, which is the opposite of what happened.

His words, not a summary of them

Quoted, attributed and dated. A paraphrase is not an answer to what did Dave actually say, and that is the question somebody asks a year later when a slot did not get held.

And the forecast moved with it

8 June, because that is the date he named. The assumed line is empty on purpose: this one is quoted end to end, and saying so is what makes the assumed half believable everywhere else.

4 · Ask, at a desk
One column. A conversation has no second subject to put beside it, so the subject column is omitted rather than filled with something to justify the space.
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Marcus Vance
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I know your plans, your contract and everything you have picked. I don't know what happened on site today.

Worth asking Dave this week
Is the island wall still open Thursday?Because your answer on the electrical depends on it
When do the cabinets need to be ordered?Ten-week lead, and the set is booked for 8-12 June
Asked, and answered
Can the slab yard hold one for us?Dave, Friday · filed against Counter material
Sending this puts the question to Marcus · he answers in the thread Ask me something

Why the paid tier gets two steps and the account-less tier gets one

An account-less person who wants to ask before deciding gets the deferral screen: the question goes straight to the builder, because there is no assembled record behind them for a coach to reason from. A paid homeowner gets the coach first, because it knows their plans, their contract and what they have already picked — and a good share of what they would have asked him is answerable without spending his time.

So the paid tier is not a faster path to the builder. It is a filter in front of him, and that is worth as much to the builder as it is to the homeowner. It is also why a coach on an account-less page would be either a generic chatbot — worse than nothing, and it cheapens the real one — or would need exactly the record that tier does not have.

Three rules over everything the coach says

It never uses system voice. No status codes, no unable to retrieve, no naming of anything internal.
It never speaks for the builder. Not his prices, not his schedule, not what he will probably say.
It never infers a fixed-price margin, which is the one subtraction it is in a position to perform and must not.